Adela Lee, Author at Brand Brew

Performance Marketing vs. Media Buying: The Strategic Pivot

In the dynamic world of paid media, every investment must be justified, particularly for businesses where paid channels drive significant revenue. The difference between media buying and performance marketing is…

Media Strategy

High Value B2B Lead Generation for Hard Rock Cafe in APAC

Brand Brew partnered with Hard Rock Cafe, a globally renowned dining and entertainment brand with over 180 locations worldwide. The client was an established brand with a massive global following,…

Case Study

Redefining Paid Media in the Age of AI

Bidding and Real-Time OptimizationPlatform Implementation Examples: Google Performance Max (PMax): Uses AI to find relevant customers across all Google inventory (Search, Display, YouTube, etc.) based on defined business goals and…

Industry & Trends